Fake reviews present a tempting problem for online merchants

Ecommerce Bytes 

A recent LinkedIn discussion initiated by UK-based Trustpilot warned of the temptation to commission reviews; such commissions can involve positive reviews for one's own website, or having negative ones crafted for a competitor. Research firm Gartner likewise asserted that by this year, 10 to 15 percent of social media ratings and reviews would be of the commissioned variety.