Consumer Trust Relies Heavily on Reviews and Brand Honesty

eMarketer

Reviews are also a key way shoppers get to know a brand, according to Trustpilot. When asked how they familiarize themselves with an online company they haven’t heard of, most of those digital shoppers polled said they read customer reviews.

Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable

MarTech Series

It’s time to think strategically about your brand’s personality and how each of these traits can impact your relationship with your customers. While a culmination of the Big Five can be a great approach, improving them one-by-one could be the key to building reputability.