5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Entrepreneur

When early technologists first created the framework for the internet, few understood how vital it would be to build trust and stand out in an expansive sea of hundreds of thousands of businesses, all moving in unison to establish an online presence. Today’s entrepreneurs, in contrast, understand this problem so well that they've inadvertently set off an arms race for those coveted five-star reviews.

Review site Trustpilot raises $55 million to boost growth, denies report it's planning an IPO

CNBC

  • The equity investment was led by Sunley House, a subsidiary of buyout-focused private equity firm Advent International.

  • Trustpilot has been the subject of much speculation in recent months over whether it will seek an initial public offering.

  • The company now boasts more than 58 million reviews on its platform, across 265,000 merchants

Trustpilot Closes $55 Million Series E Funding Round Led by Sunley House Capital Management

Trustpilot today announced it has raised $55 million in a Series E equity investment round. The round was led by Sunley House Capital Management, an affiliate of global private equity firm Advent International, with strong participation from existing shareholders Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital. Funds will support Trustpilot’s strategy to be the leader in trust and transparency.

Trustpilot is revealing more data about how businesses flag reviews

Tech Crunch

Review site Trustpilot says it’s creating more transparency around how businesses respond to consumer reviews. So with the new Transparent Flagging feature, Trustpilot visitors can actually see how many reviews a company flagged, and what the ultimate outcome was.

Trustpilot brings further transparency to online reviews with new feature

Bringing further transparency to the reviews industry, the feature provides consumers with a window into how often companies flag reviews and what happens to them once they’ve been investigated. The new feature is the first of its kind and is part of Trustpilot’s larger initiative to bring more openness and transparency to its platform and the review industry as a whole.