Trustpilot today launched its first-ever consumer brand advertising campaign in Chicago and Houston. The company’s “Be Heard” campaign includes an out-of-home media takeover in Chicago, along with comprehensive digital flights in both cities.
Trustpilot is an open, online review platform where any consumer with a buying or service experience can review any company and any company can invite and respond to reviews for free. We allow anyone to post a review as long as they comply with our guidelines. No company can edit or prohibit a review from being published.
How Trustpilot has become important for SMEs.
With 65m reviews, Trustpilot is learning to spot the fakes and fight back with the help of algorithms.
Business Insider Italy
To reflect the most accurate and nuanced overall rating, TrustScores will now be calculated to the nearest half-star and displayed on a five-point scale.
Reviews are also a key way shoppers get to know a brand, according to Trustpilot. When asked how they familiarize themselves with an online company they haven’t heard of, most of those digital shoppers polled said they read customer reviews.
More than half (59 percent) of Dutch consumers say they don't trust chatbots. Almost a third would rather not make purchases from companies that communicate via chatbots.
It’s time to think strategically about your brand’s personality and how each of these traits can impact your relationship with your customers. While a culmination of the Big Five can be a great approach, improving them one-by-one could be the key to building reputability.
Journal du Net