How can reviews help? Some ecommerce companies view reviews as just a customer feedback mechanism; but to leave it there really misses the wider marketing opportunity. In today’s crowded marketplace, where points of differentiation are extremely hard to come by for eCommerce companies, consumer review content can help to amplify your marketing efforts.
It's easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively engage customers and potential customers. But what happens if we swap lenses?
In an age of ever-growing distrust—in marketing, in politics and in financial institutions—global firms are learning to engage and demonstrate transparency in ways they didn’t have to just a decade ago.
Online reviews are now an established part of the marketing mix in the B2C world. Marketers have realised that in an increasingly digital world fostering trust in your brand can help build reputation, drive increased visibility in search and improve confidence throughout the purchase process.
Trustpilot, the leading global online review community, today launched Business Generated Links, a new customer review invitation tool that provides increased privacy and data protection for review invitations.
Trustpilot, the leading global online review community, today announces it has opened a new office in Vilnius, Lithuania creating over 40 new highly skilled software engineering roles to support its rapid growth.
Growth continues to be strong at Trustpilot, who this week broke a significant review-invitation record. Companies using Trustpilot to invite their customers to write reviews sent one million review invitations in just a single day.
43% of consumers who made purchases on Black Friday or Cyber Monday don’t think that online retailers can cope with the influx of orders, according to new research released today from online review platform Trustpilot.